Google has been a choice for both customers and agencies for a long time and not just because of its search engine but also the array of products it offers it.
Why is Google the Best Search Engine? Ever since I started using search engines all I could think of was Google. Every time I search for anything for a project or personal use, I would just take out my mobile and open google. Google has been a choice for both customers and agencies for a long time and not just because of its search engine but also the array of products it offers it. Google has undoubtedly been the king of the arena for the last two decades making them the search engine giant. Not saying that everything they do is right or ethical but they have been leading from the front for a long time.
Below we have covered why it is the best engine out there:
User-Centric Mentality
Google searches have been preferable due to its user-centered approach. The search engine has been providing high-quality results according to the need and desires of each user. The search engine understands the user’s intent for a search and then displays results accordingly. This gives users the most relevant and accurate search results that allow Google to stand out among its competitors.
Online satisfaction forms a major part of the business model of the search engine. There are no difficult steps involved and the entire process is fairly simple. The accurate and desired results make the users happy and happy users become repeat users thus boosting loyalty to the platform.
Developing Loyal Users Through Enhanced Results
Google has been able to win the loyalty and trust of its users. This did not come easy. The search engine had to develop an amazing AI system that is updated regularly. By providing the most accurate and desired results, it has become the first choice of users to go to whenever they have even a little thing to search for.
With Google’s enhanced performance man loyal users of Yahoo, MSN, Alta Vista, and several other platforms started leaving them and switching to Google for their search needs. This trust has increased by a large factor over the years. The company has put some serious digital elbow grease into the process by keeping themselves updated and making optimum use of the information that they store from every user. Google has become a household name that is famous among the young and elderly alike.
Be Local, Think Local
Google has understood and successfully implemented the need of users to have updated information on the local area in which they are living and using the engine. This has significantly given a boost to millions of local businesses. Google has effectively used its search abilities and Geo-location to target the right custom results for local users. Another way it is helping its navigation application and related services.
Local search results have leveled the playing field for all businesses irrespective of their size. It allowed them to effectively market and offer their products and services to the right customers, no matter the distance. Going to any new place is not an issue as with Google’s local search options, one cannot get lost in an unknown area. This coupled with its Maps has made it much easier for travelers to explore and navigate places by using just their smartphones.
Anyone can do SEO now, with Google
SEO is an amazing term that merged with growing online businesses and rising digital marketing needs. Big businesses with big budgets can afford to have their marketing and SEO teams whereas a small business could not afford to do it which resulted in losing sales and ultimately business shut down. Google constantly tests and improves its AI and algorithms. This coupled with relevant user information storage has allowed it to offer its users several analytical tools that equip them to do their SEO, local or international.
The AI and algo are full proof and have made many cyberattack attempts fail. Google does several digital crackdowns on suspicious websites that try to skew the search results to one side and ultimately generate unbiased and accurate results.
Creating an Awesome Platform For Video Search Engine
The remarkable things about Google are that it has provided the best search results not only in text content but in images and video content as well. The company’s efforts started with the start of YouTube which is undoubtedly the best video content platform. Videos have a more sensory impact on the users. With the increased availability of WiFi and cellular data, any video content you need is just a few clicks away. You can search or download any video even on the go.
Just like its search engine, YouTube gives accurate results even with the vaguest search terms. It has a massive video archive of videos dating back even to the start of the filming to the most recent ones. the search merely takes a few seconds to present the most accurate results even from such a massive collection.
Creating an Effective Image Search Engine
Google Image Search was created when there was an overwhelming search for Jennifer Lopez’s Versace dress in 2001. It nearly crashed the engine so the company made a whole separate division that was just dedicated to image search. It has a massive library of images ranging from all industries and categories. These images are pretty much accurate to the user’s intent and search query.
Harnessing the Power of Google To Boost Your Business
Apart from just the browser and search engine, Google is providing many handy tools to its users including AdSense, Google Analytics, etc. These all take their inputs from the browser’s users’ data. It has been providing businesses with to boost their sales through its offerings. It is the first time that even an average user has the reach to the best tools to boost their business. Business owners can now track and better understand billions of users across the world and their needs.
Online businesses have been able to make the most out of it. Google has made the entire web-creating process quite simple for any user who has even the most limited information on these matters. You can effectively market your business very professionally even if you are not a marketer. The collected data and its amount clearly show how the users prefer this search engine.
With its effective SEO practices and suggestions, you can make your website stand out and appear in the first few search results. Google has made easy and effective guidelines for how to structure your website to be in users’ eyes and increase its ranking in the SERPs. Moreover, content optimizing techniques are a plus for digital marketers to achieve their goals.
No online business can survive today without following these guidelines. There is so much digital crowd of products and websites that it is necessary to follow these steps effectively.
Google Ads
Google ads have opened a gateway of opportunities for many local and international businesses. Not every business has a proper marketing team with SEO experts. SEO can be very effective but it is time taking and lack the instant impact that many businesses need. This is where businesses can capitalize on Google Ads.
The results are very instant and effective. These ads use keywords that are very much similar to what are used in SEO to attract potential users and target audiences. This allows for generating a good amount of traffic in very less time. Further, Google ads can make your business discoverable on similar sites and similar platforms.
Google Analytics Can Be Your Best Friend
Google can provide you with many free tools that can help you with the analytics of your digital platform. Additionally, Google takes these insights from the user data that it collects from its search engine. It is a great tool for understanding various areas of your website that the users prefer and the ones that need improvement. This is your ammunition for creating effective and better marketing and content strategy. While Google Analytics might be too much for some, it is a free and very helpful resource that can take your business to new heights.
Make sure that Google knows
Google can put your business right on the map but for that, you need to make sure that Google knows that your business exists. For this, you need to know what is important for Google ranking and how it treats different aspects of a website. It can boost your chances to be found by your target market thus, maximizing your sales cycle.
By understanding what Google needs and what are the best practices that you can follow to make your chances better, you can optimize your web presence and get a strong hold on your digital existence. By following what Google needs, it rewards you by placing your website above in the searches and displays your information more effectively. Google is all-in on a solution for your searching, advertising, and marketing needs. Make sure to educate yourself and get the maximum from the offerings.
