What Are Google Trends, And How to Use Them?

The tool works interestingly by analyzing a part of Google searches to calculate how many searches have been done for any particular word.

What Are Google Trends, And How to Use Them? Google Trends is an online searching tool that allows its users to see how specific keywords perform on the search engine. The tool also analyses the behavior of how certain subjects and phrases have been searched in a specific period.

The tool works interestingly by analyzing a part of Google searches to calculate how many searches have been done for any particular word, relative to all the searches done on Google over a specified time. Google gives a disclaimer that the results generated by Google Trends may be inaccurate due to multiple factors involved and due to the various approximations used for its calculation, although the data is updated on daily basis.

The engine allows up to five topics or keywords at a time in Google Trends and get the results in the form of a graph that displays the “Search Volume Index”. The data can also be exported in a .csv file that can be later opened in excel or any other spreadsheet application.

How to Use Google Trends More Effectively?

Google Trends uses a feature called “Hot Searches” to display a list of 40 search queries that were used in the US. Google Trends also analyses web traffic instead of search terms used by the traffic. The data represents unique visitors demographically, “Also visited”, and “also searched for” for collecting the search data. The google platform has been working on getting useful insights and extracting data from the users using it regarding what works and what does not. Google, in 2008, announced the launch of Google Insights for search. The service offers some exciting advanced features for showing the search results for data trends.

Google Trends are God sent for search engine marketers who can use these insights to align and tune their keyword strategies allowing them to analyze the cycles of certain keywords by time range and location.

Find the Right Niches with Google Trends

Google Trends is great for finding the right niches for your business. With the right tools, it allows you to find the most trending keywords or phrases that will promote the SEO approach of your web presence. One useful tip you can use is to set the time limit from the past 12 months to 2004 to the present while you search for a new keyword or key phrase. This will help you in understanding whether the search volume for that word is high or low and the trend it is following. This also allows you to analyze the seasonal trend as well.

Get a time-based comparison of keywords

Google Trends makes it easier for you to get a comparison for the keywords based on time to get a better audience insight. There are two common ways to analyze keywords. Either you can take a look at it from the data that is stretched across longer periods or the ones that are spanned across a shorter time. While using Google Trends, you can set the period for your research.

There is an option to stretch the search back from 2004 to the present date. This proves valuable for showing the trends that the audience has been following since that time. There can be either an upward trend or a downward one. A rising trend shows where you should be focusing your content while a downward trend signals the changing consumption patterns of the audience. Knowing which way, the wind is blowing, can help you focus your energy on the right spot.

Short Term Trends can attract huge traffic

By using Google Trends, you can take the advantage of short-term trends. View the results from a span of 90 days or even as short as 30 days for getting valuable insights and capitalize on fads and rapidly evolving search trends. There is a massive amount of traffic on Google News and Google Discover that can help you in getting a good amount of data. Google News is much more responsive than Google Discover when using it to get analytical insights and is much more effective in grabbing massive traffic. You can also get an idea of day-to-day traffic when you move the search period from 30 days to 90 days. Knowing which days spike up the search volume of specific keywords can help in planning your content on daily basis and also in knowing where the audience is searching for it.

Placing Keywords by Categories

Google Trends has amazing search tools that can also narrow down your search by searching for them in separate categories, giving you more accurate data at the end. The categories tab is probably the most important as this helps you in refining your search for the right keywords according to their correct context.

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For instance, if your keyword search context is around cosmetics, then Google Trend will show you the data just for the cosmetic items and filter out the remaining. A narrowed-down and refined search help you in getting the most relevant results out of it.

Understanding the Google Trends

Google Trends is yet another useful tool introduced by the company that helps users in getting the most out of the search engine giant. A little creativity in hand with these helpful tools can help your business the right audience with important marketing insights, making your job much easier. Online content has evolved a lot since its beginning and has become the primary source of information for many online businesses. If you are looking for more help to strengthen your keyword analysis, be sure to make full use of Google Trends.