NFL Team Sales Expected to Slow as Valuations Soar. The sale of NFL teams is projected to slow as franchise valuations reach unprecedented heights, experts warn. With recent deals for teams like the Denver Broncos and Washington Commanders pushing valuations into the billions, potential buyers are facing increasingly steep price tags. As valuations climb, it is becoming more challenging for investors to justify the escalating costs, which could deter future transactions.
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Moreover, recent reports show the average NFL team valuation now stands over $4 billion, a dramatic increase driven by robust media contracts, soaring fan engagement, and the league’s expanding international reach. The Broncos sold for $4.65 billion in 2022, while the Commanders set a record at $6.05 billion in 2023. These price hikes reflect the NFL’s financial strength but also signal a turning point as the number of buyers capable of absorbing such high costs diminishes.
“At these valuations, there are simply fewer people and investment groups able or willing to make the leap,” says sports finance analyst Patrick Rishe. For many, the high cost of entry now requires complex financing arrangements or consortia of investors. Making transactions more difficult and time-consuming to execute.
Despite strong interest in NFL ownership, experts suggest that these soaring valuations may create a plateau in the market. While demand for teams remains high, especially among high-net-worth individuals and investment firms. The record-breaking prices could lead to longer hold times and fewer sales in the near term. This shift may reshape the ownership landscape. Making NFL franchises more exclusive and potentially impacting the dynamics of team control and investment.
