All want to be on the first page of Google for high-volume keywords. Digital marketer needs to follow the best tips to get low-competition keywords. Who wouldn’t want a lot of organic search traffic, results, and profits? However, not every company can rank for high-volume keywords. Those extremely common keywords are much more competitive, implying that many more websites are vying for a spot on the first page of the SERP. But, if you’re a smaller company with a less authoritative website, what would you do?
Fortunately, there’s a quick fix: integrate long-tail, low-volume keywords into your SEO strategy.
In this article, you’ll learn the best tips to get low-competition Keywords. Genuinely low-competition and easy to rank keywords opportunities are important for SEO strategies.
Low competition Keywords for SEO
Here are four methods that are the best tips to get low-competition keywords. These methods are for finding low search volume keywords that will help you improve your SEO results more quickly:
- Using user-generated content and communities to their full potential.
- For conversational language, look to social media.
- Contact the customer service department.
- Obtain keyword suggestions from YouTube.
You already know that keywords play a significant role in SEO’s overall performance.
Many website owners rely on the conventional keyword strategy to improve their rankings. They target high-volume keywords, build material, and wait for their results to appear on Google’s first page.
This approach fits, though it’s time-consuming, costly, and difficult—and it often fails.
For your SEO plan, you have other choices. Rather, concentrate on low-volume keywords, particularly long-tail keywords.
1. Using User-generated Content and Communities to their Full Potential
User-generated content platforms and social communities are two of the best ways to search for keywords that haven’t been found yet. Since this is where people are writing content that is less focused but covers a wide variety of keyword opportunities. This is where people go to find answers to their questions on the internet.
If you spend only a few hours on these pages, you’ll quickly learn what subjects and issues your audience is interested in, as well as a slew of relevant keywords. Luckily, platforms like Reddit and Quora bring a lot of common and business material, journals, forums, and social communities.
While the keywords and questions would probably have a smaller search volume, they could be related to related threads that produce hundreds or thousands of web searches and a lot more traffic.
Often, don’t stick to certain communities, such as Reddit and Quora. There are plenty of websites with user-generated information that sometimes fall through the cracks. For instance, eBay and Amazon both have thousands of user-generated customer reviews. Most of the time, they’re stuffed with keyword suggestions.
How To Find Right Keywords In 2021
Craigslist, AliExpress, Zappos, and other similar sites are good places to search for unexplored, low-competition keywords. Simply search these UCG pages regularly, and new keywords will appear.
2. Explore Social Media For Conversational Language
When users need suggestions or tips, they often turn to social media networks. People normally post their questions or issues on social media that use the same words they would use if they were addressing directly.
You must understand how your customers speak about your subject, share their thoughts, and connect with other customers to reach more customers. To this end, Facebook, Pinterest, and LinkedIn are excellent tools for discovering low-volume keyword ideas—in many cases, users on these sites ask questions in the manner in which they would talk.
LinkedIn profiles can be a powerful tool for finding your ideal keywords if you work in the B2B environment. Why do you think that is? Since most people write a detailed overview of their achievements, abilities, and experiences in the field.
3. Contact the Customer Service Department
Speak to your customer service team when you’re trying to come up with new keyword ideas because they’re the face of your business. They have more interaction with your potential customers than anybody in your business.
Your customer service team will give you actual help on the most popular questions, complaints, problems, and compliments your customers have about your product or service. You will find out what things are missing from your website and get some keyword ideas for your content marketing campaigns by communicating to them.
4. Obtain keyword suggestions from YouTube
Since its founding in 2005, YouTube has grown at a breakneck rate. YouTube currently has 2 billion monthly active users, which represents a 5% improvement from the previous month’s 1.9 billion logged-in users. Since people check for various things on YouTube, it’s a great source of keyword ideas. Examine various tutorials, videos, industry news, Q&As, and customer reviews to uncover extra content strategy options.
If you take a close look at YouTube, you’ll find that feedback can be more useful and informative than video data that has been posted. People of all ages often have various areas of confusion, skill sets, histories, and life experiences. If you want to know what people are talking about, how they are talking about it, and what keywords they are using, this is one of the best great options.
How To Place An Anchor Text In Content
The visible, clickable text of a link is known as anchor text or link text. It is normally highlighted and in a different colour than the surrounding text. The text of a good connection tells the reader what to expect if they click on it. Correct anchor text increases the probability of someone clicking on your connection and aids search engines by offering to mean.
Most content marketers and writers create their method for creating anchor text to insert a link. This is frequently the product of being used to how others do it. Similarly, to boost organic search traffic, some SEO companies can modify anchor text.
Optimize writing real, descriptive vocabulary over modifying anchor text to fit targeted keywords as the best practice.
When deciding the content on the page linked to, search engines look at the textual content and the page’s subject. They’ve progressed to the point that they don’t require exact keyword matches to figure out what a page is about. Furthermore, Google’s Penguin upgrade penalised SEO efforts that sought to exploit the impact of anchor text using the same text in all linking instances.
It takes time to become a keyword expert. By following some of the best tips to get low-competition keywords can enhance digital marketing skills. It takes time and practice to learn how to transition from standard, competitive keywords to long-tail, low-competition keywords that are simple to rate for. It’s an ability that you develop over time via trial and error.
Numerous great tools, such as Google Instant Search and Google’s Keyword Planner, are available to assist you to generate ideas all along the journey. You can also use hashtags on social media to find out what your audience is searching for and talking about right now.