The retail giant plans to start the trials of video promotions through social media stars for its different products
Influencers around the world may participate, including Pakistani bloggers and social media activists
Alibaba to recruit 100 Thousand promoters and bloggers globally. A report also appears to show that the e-commerce giant has been testing social media management for years. It has found out something new. One of the best ways to reach out to the people is through real videos from people. For this, it decides to proceed with a new plan for branding itself as a global marketplace.
Thus, Alibaba has big plans to attract and train up international influencers. So that it can sell more around the world through Ali Express.
The new strategy follows the learning from within China. Alibaba has excessively used the bloggers engagement to increase sales in China. Thus, it wants to test it globally, now.
“Chinese manufacturers are always looking for ways to sell. And influencers are the quickest way to drive traffic these days,” reckoned Miranda Tan, chief executive of Robin8, a data-driven influencer marketing platform.
Ali Express plans to recruit as many as 100,000 “promoters.” They will help merchants and brands on Ali Express. They will promote through YouTube, Facebook, Instagram, TikTok and other popular internet platforms. Besides popular influencers, the platform is also after talented content creators behind the camera and seasoned marketers with access to customer acquisition channels.
Therefore, this may turn out to be an exemplary opportunity as millions have lost jobs globally. This may provide the young people to get back on their feet in the times of corona. It may give them a hope for life as the collapsing economies are breaking away all sorts of jobs.